What People Do

78: Adam Toon philosophizes about the mind

There is a beautifully un-nail-down-able question-and-answer I have been rolling around, like a stone in a rock polisher, for many years now: What is consciousness? 
It’s the big thing that seems to separate us from other animals: We are conscious or self-reflective or imaginative or reasoning in a way that other creatures, great and small, do not seem to be. 
This quest, which has carried around in the world of neurologists, psychologists, philosophers, theologians, self-help gurus, physicists and more ...led me to Adam Toon, an Associate Professor of Philosophy at the University of Exeter. 
His most recent book, Mind as Metaphor: A Defence of Mental Fictionalism (2023, Oxford University Press), discusses a related question he himself has been noodling on: What if our consciousness can make more sense if we admit that many of the truths of reality we hold are convenient fictions? We know some ideas we hold about ourselves and the world aren't true, or not totally true, but they’re useful or convenient or accessible or … well, lots of things. 
What if we admit things that aren’t real are useful to believe? Is that the way we can better understand some part of this weird reason, consciousness, self-awareness we seem to have? 
Let us find out, and along the way discover what brings a former math-and-theoretical-physics-obsessed guy to the world of thinking about science, not just doing science. 
 
Further stuff you might like: 
> Adam also wrote in 2012, as part of a "New Directions in the Philosophy of Science" series, Models as Make-Believe: Imagination, Fiction and Scientific Representation.
> A favorite book of mine on mind is A Strange Loop by Douglas Hofstadter. If you were ever to read it, I would certainly re-read it and discuss it with you! 
> A favorite podcast of mine on consciousness is Buddhist. The Amaravati Monastery, like Toon in the U.K., shares episodes online here. 

77: David Doherty teaches sales

I enjoyed working for a few years with David Doherty with a multimedia publishing and events company in veterinary medicine.
My favorite part was, every couple months, I'd go break into his office, sit down and ask him about sales. I thought his philosophy was fascinating. I don't like sales, but if I had to think about sales, heart about sales, wrap my head around sales ... I enjoyed doing it with Doherty.
Today, Doherty is VP of Market Development with Coffman Group, a franchisee of the Sandler Training method. The Sandler book Doherty mentions is on my to-read list, because if he likes it, I want to read it.
ANYway, whether you hate sales and selling, or you're super interested in it, I guarantee this interview will pay off. There's both high-level thinking and in-the-trenches advice (just a skosh). My favorite part is, David was a killer salesperson, then led salespeople ... but he had to both reinvent himself and get back to basics with a new, shared vocabulary for sales when he wound up in his latest gig with Coffman. 
Everyone sells, even if you don't like to think about it (me). Why not come up with a better mindset around the work ... and consider small tactics that might tweak your selling for the better?
Further research:
David Sandler wrote a number of books, and Sandler Training has reworked them with new titles especially to take account of the changes in our life from the late 20th century (no internet) to now (internet everything). Because I like older books, I'll eventually read some version of Sandler's You Can't Teach a Kid to Ride a Bike at a Seminar. But if you're interested in more modern titles, there are a slew of "books and job-aids" offered here.
You can reach Doherty from Coffman Group's website here.

76: Mike Keller collects movies

I used to work at a magazine for video store owners. By the time I’d gotten there, it was a vanity publication for the gigantic red-headed stepchildren of Hollywood: home entertainment companies. You know, the big money and focus went into the movies heading to cinema, and direct-to-video/DVD/Blu-ray and the home release of those movies was … not as cool, not as big, etc.
My interviewee, Mike Keller, has been collecting videos, DVDs and Blu-rays for a long time now. We discuss the transition we’ve all lived through: It seemed like everyone was buying video in various formats for their home collections … and then … they weren’t. I mean, everything’s streaming, right? But Keller keeps on keepin’ on. After all, you never know when that streaming service is going to get rid of that TV show or movie … and then … no more watching for you!
If you like movies, movie collecting, collecting, or walks down Memory Lane … you’ll love this chat.
And, yes, that's Keller's wall of awesome home entertainment in his own home ... bask in its glory ... :)
Last bonus! Because Keller’s favorite genre of movie is horror, he ponied up a couple lists for you to peruse. Thanks, Mike! You can find out where to watch these streaming on JustWatch.com or go buy new or used copies on your favorite e-commerce website ... or, y'know, check your local library! 
 
15 Horror Essentials(that probably everybody has heard of, but they're still essential!)(loosely ranked)
The Texas Chainsaw Massacre
The Shining
Carrie
Night of the Living Dead
Psycho
The Exorcist
Dracula (1931)
Halloween
Black Christmas
Alien
Poltergeist
Suspiria
Friday the 13th
A Nightmare on Elm Street
The Ring
 
15 Lesser-Known High-Recommendations
Carnival of Souls (1962)
The Midnight Hour (1985)
Slumber Party Massacre (1982)
Spider Baby (1967)
Prison (1987)
The Gate (1987)
Manhunter (1986)
The Vanishing (1988)
Prince of Darkness (1987)
Phantasm (1979)
Psycho II (1983)
Slugs (1988) (completely hilarious)
Superstition (1982)
The Brain (1988)
Pin (1988)

75: James Gomes reads this one book again and again

I stumbled onto James Gomes (pronounced "GOHMZ," not "GOH-mez") on Reddit.com, which I have since abandoned as a forum for anything other than dumb questions, confirmation bias and echo chambers.
However, I found a few interesting people along the way, like James. We were both into old books, and I was surprised to hear he'd read and re-read a particular book, like, every year ... for many years.
In this episode, we find out the particular pull of Herman Hesse's Siddhartha for James as well as how a non-reader became a regular and repeating reader at all.
Spend this conversation with us thinking about why you read and whether repeat readings help or comfort you.
Further reading:
James writes occasionally online when he's inspired Here's his post about this book. 

74: Sam Chupp writes and creates role-playing games

One role-playing game changed the way I think, or confirmed the way I think—now I don’t know which. 
It was Mage: The Ascension. The tabletop role-playing game had players take on the roles of modern mages. The difference was, in previous RPGs, mages are usually spell-casting wizards. In Mage, magic works by imposing will upon the world: A mage wants something to happen. They try to learn how to do things like that (use fire, use time, use space between things, use death), and then they try to force their will on the world. If they succeed without irritating the world (which is a function of other human beings’ belief about how things work), they succeed in their magic. If they don’t, or they’re too obnoxiously obvious about their magic, they fail or succeed … and strange supernatural consequences may happen to them. 
Anyway, one of my best friends, James, used to spend hours with me chatting about this world and its ideas. 
Well, I saw this book sitting on my bookshelf, and I thought: Who made this thing? 
Sam Chupp’s name was associated with the game. He wasn’t the mastermind behind it all, but he was a key writer for a few years with the game’s publisher, White Wolf, and he takes us through a journey in this podcast that covers RPGs, White Wolf, writing, the business of writing, and the pain of workplace burnout, then healing, imagination, and art. We also find out about a game he’s close to releasing himself …  
What does that all mean? That means Chupp’s story turned out to be even more interesting to me than anything I could have learned about the Mage game from him. 
For those not well-versed in tabletop role-playing games, especially White Wolf, there may be some “What the hell are you saying?” moments. But don’t give up. Let those weird moments of jargon float by and go deep again. Chupp and I will always dance to another topic, and you’ll catch the train of thought again. 
Further research: 
The deepest dive into Chupp’s past and current work is his Linktree here. 
Buy Sam Chupp Media role-playing game offerings on DriveThruRPG.com at this link. 
Listen to regular episodes of Chupp’s podcast on his website here.  
An old-fashioned website of Chupp’s from years ago appears here. It’s flavorful, fanciful, vulnerable and sweet. 

BONUS! Dr. Jennifer Sperry writes on the high costs of veterinary care

Pet owners complain about the rising cost of veterinary prices. What’s to blame?
This is a special bonus episode of What People Do that I've produced as a part of sponsored content for Animal Health Digest, a premier content curation service collecting and commenting on actionable information for people working in animal health.  
I talk with Dr. Jennifer Sperry about the rising cost of veterinary care. Pet owners often say they’re shocked and unprepared for the bill when they visit their local veterinary hospital. How can they cope? And what should they know about why costs are rising?
Dr. Sperry is a veterinarian and a veterinary advisor at Independence Pet Group. IPG has several pet insurance brands specifically designed to help manage the risk of costs for services at veterinary practices.
We discuss an opinion piece she has drafted with her perspective on five reasons for these increasing costs other than inflation.
Agree? Disagree? Let's get into it ... 
Further reading:
Dr. Sperry's short opinion piece is available to read in the Digital Resources section at vet.aspcapetinsurance.com.
Read more from the Animal Health Digest and subscribe here (it's free!).
Final notes: ASPCA® Pet Health Insurance is a sponsor of Animal Health Digest, and we (and they) wanted to make sure the legal details made it in. So, please note ... 
Dr. Sperry’s policy covers eligible treatments for new and unexpected accidents and illnesses, including exam fees, prescriptions, hospitalization, surgery, referrals, alternative medicine*, prescription food*, and medical devices* (*are sublimited). Her policy limit is $5,000 annually with a $100 deductible and 10% coinsurance. Dr. Sperry had already met her deductible and had not yet exceeded her $5,000 annual limit in the example mentioned during this podcast.
Plan premiums may vary based on location, your pet's breed and age, and the plan type, plan variables including annual deductible, annual limit, and reimbursement rate. The premium and reimbursement example from the podcast was based on the annual deductible being met in full.
Pre-existing conditions are not covered. Waiting periods, annual deductible, co-insurance, benefit limits and exclusions may apply. For all terms and conditions, visit https://www.aspcapetinsurance.com/more-info/sample-plans-for-dogs-cats/. Preventive Care coverage reimbursements are based on a schedule. Complete Coverage reimbursements are based on the invoice. Products, schedules, and rates may vary and are subject to change. Discounts may vary and are subject to change. More information available at checkout.
Insurance products are underwritten by United States Fire Insurance Company (NAIC #21113. Morristown, NJ), and produced and administered by PTZ Insurance Agency, Ltd. (NPN: 5328528. Domiciled in Illinois with offices at 1208 Massillon Road, Suite G200, Akron, Ohio 44306). (California residents only: PTZ Insurance Agency, Ltd., d.b.a PIA Insurance Agency, Ltd. CA license #0E36937).
The ASPCA is not an insurer and is not engaged in the business of insurance. Through a licensing agreement, the ASPCA receives a royalty fee that is in exchange for use of the ASPCA's marks and is not a charitable contribution. 

73: Brendan is making a new podcast

Hey, gang.
I was getting out new episodes of What People Do every Tuesday for a few months. Then my backlog run out Aug. 1.
Surprise! I'm back. Not to tell you the backlog is back and the schedule is back (I am scheduling interviews, and this will keep going), but to say I'm working on a new podcast, too.
This short 7-ish-minutes-long solo ramble covers what this podcast is and continues to be, and how a new podcast is another way to approach conversations.
Watch out for the new one. Continue to enjoy this one. Tell folks you love about it, if you love it. Tell me what's wrong with it, if you have feedback. (It's terrible never to get feedback, positive or negative.)
Enjoy ... talk soon ... 

BONUS! Joe Roetheli, PhD, talks about a honeycombed dental treat

The Greenies inventor is at it again … a new dental treat on the market.  
This special podcast is a collaboration with Animal Health Digest, a premier content curation service collecting and commenting on actionable information for people working in animal health.
I talk with Joe Roetheli, PhD, about something almost all dog owners buy: treats. Roetheli and his wife, Judy, were the masterminds behind the Greenies dental treat before selling it to a big dog in animal health, Mars, way back in 2006. Now, the serial entrepreneur has designed a new treat, also for dogs, and also for dental health: Yummy Combs.  
After selling Greenies most might sail off into the sunset. Nope. Roetheli had more ideas for palatability as well as a honey-comb shape that he says helps scrub the tooth while dogs chew without harming their gums.  
Let’s find out how healthy the new treat is, why the world needed another one, and how hard it is to get the Veterinary Oral Health Council stamp of approval for a gingivitis-fighting treat.    
But, first, I how the iconic treat Greenies first came about. It's inspiration from an inspirational inventor.  
 
Further reading:
Tired of hearing about the treat and want to see a dog going hard on a Yummy Combs treat? Here's a video.
Roetheli mentions the Lil' Red Foundation. Find out more about his and his wife's philanthropic work here.
Read more from the Animal Health Digest and subscribe here (it's free!).

72: Michael Strumsky conquered TV addiction

It started before college. But when he showed up and could organize his life and calendar the way he wanted, well, there was so much TV to watch. All the time. And Michael Strumsky hit college during not “destination television,” but during the era of DVDs and online show sharing. He could watch and re-watch shows all the time, at all hours, any time of day. 
What did he do? What did he do? 
He eased up. He got busy. Let’s see how it went …  
Want more Michael? He interviews people more than interesting than him on the appropriately named People More Interesting Than Me. Subscibe and listen now! 

71: David Patterson translated Leo Tolstoy’s Confession

I read books all the time, but very, very rarely do I read a book more than once. 
That was Leo Tolstoy’s Confession. I had seen references to the Russian great’s short work of religion, morality and personal experience.  
Basically, Tolstoy hit middle age, wildly successful as an author with a happy family, and he wanted to die by suicide. For years, he struggled, and the short work is the story of his despair, his reasonable questioning, and the way out he found (it wasn’t suicide).  
Today, David Patterson is a literature and history professor at the University of Texas, Dallas. And, years ago, he translated the version of Confession that I read. I was delightfully shocked when he agreed to be interviewed about the work. (I reference this conversation in a dream here.) 
Here, David talks Tolstoy, religion, and the meaning of life with me. 
Want to learn more? 
David Patterson’s translation is available used and in a newer edition (Barnes & Noble). 
If you read Tolstoy's Confession and are equally blown away, you can join me in reading other works infused with themes of religion and the meaning of life here. 
Patterson is currently working on his 41st book. Eighteen Words to Sustain a Life: A Jewish Father's Ethical Will (available wherever fine books are sold, like Barnes & Noble) is David’s living ethical will of advice and thought in the Jewish tradition and by Cascade Books.